The Marketing Strategy on Tangibility of Service
Abstract: Because of the intangibility of service, it is hard for customers to recognize and choice service. And the intangibility of service also brings the difficulty for service companies to promote service. If the service companies want to launch service effectively, it must carry out the marketing strategy on tangibility of service, which means to provide physical evidence. In this article, we analyze the necessity for the tangibility of service and put forward the marketing strategy on tangibility of service. It has realistic significance of service companies to carry out marketing practice.
Key words: service intangibility; the tangibility of service; marketing strategy
中图分类号：F719 文献标示码：A 文章编号：